MICRO-INFLUENCER

What Does MICRO-INFLUENCER Mean?

The Quick Answer

The term MICRO-INFLUENCER is used by marketing companies to refer to influential social media personalities with between 10,000 and 40,000 followers.

More Detail...

According to some definitions, a MICRO-INFLUENCER may have as few as 1,000 followers and as many as 100,000.) Other categories of social media influencers are as follows:

• Mega-Influencers - More than 1 million followers.
• Macro-Influencers - Between 40,000 (or 100,000) and 1 million followers.
• Nano-Influencers - Less than 1,000 (or 10,000) followers.

Note: Whilst almost everyone agrees on what makes a Mega-Influencer, there is debate about the numbers required to be a Macro, Micro or Nano-Influencer.

Image for MICRO-INFLUENCER

When I write MICRO-INFLUENCER, I mean this:

"Influential Social Media Personality with between 10,000 and 40,000 Followers"

Summary of Key Points

"Influential Social Media Personality with between 10,000 and 40,000 Followers" is, by far, the most common meaning for MICRO-INFLUENCER when it is used in a text. (Bear in mind that it could have another meaning if used in a different context.)

MICRO-INFLUENCER
Definition:	Influential Social Media Personality with between 10,000 and 40,000 Followers
Type:	Word
Guessability:	4: Difficult to guess
Typical Users:	Specialists

Example of MICRO-INFLUENCER Used in a Text

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