MICRO-INFLUENCER

What Does MICRO-INFLUENCER Mean?

The Quick Answer

The term MICRO-INFLUENCER is used by marketing companies to refer to influential social media personalities with between 10,000 and 40,000 followers.

More Detail...

According to some definitions, a MICRO-INFLUENCER may have as few as 1,000 followers and as many as 100,000.) Other categories of social media influencers are as follows:

• Mega-Influencers - More than 1 million followers.
• Macro-Influencers - Between 40,000 (or 100,000) and 1 million followers.
• Nano-Influencers - Less than 1,000 (or 10,000) followers.

Note: Whilst almost everyone agrees on what makes a Mega-Influencer, there is debate about the numbers required to be a Macro, Micro or Nano-Influencer.

Image for MICRO-INFLUENCER

When I write MICRO-INFLUENCER, I mean this:

"Influential Social Media Personality with between 10,000 and 40,000 Followers"

Summary of Key Points

We have summarized the key points in the table below:

MICRO-INFLUENCER
Definition:	Influential Social Media Personality with between 10,000 and 40,000 Followers
Type:	Word
Guessability:	4: Difficult to guess
Typical Users:	Specialists

Example of MICRO-INFLUENCER Used in a Text

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