CLOUTRAGE
What Does Cloutrage Mean in a Text?
Cloutrage means "Generating Online Influence Through Outrage."The term "cloutrage" is a portmanteau of the words "clout" (with the meaning "influence") and "outrage" (i.e., "strong reaction of shock, indignation, or anger"). It refers to the practice of influencers attracting likes, clicks and followers by saying or doing controversial or outrageous things online.
"Cloutrage" was popularized by British author Symeon Brown in his book, Get Rich Or Lie Trying: Ambition and Deceit in the New Influencer Economy, first published in 2022.
Image for Cloutrage
When I write Cloutrage, I mean this:
"Cloutrage" is saying or doing controversial or outrageous things online.
Summary of Key Points
"Generating Online Influence Through Outrage" is the most common definition for Cloutrage on Snapchat, WhatsApp, Facebook, Twitter, Instagram, and TikTok.Cloutrage | |
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Definition: | Generating Online Influence Through Outrage |
Type: | Word |
Guessability: | 3: Guessable |
Typical Users: | Adults and Teenagers |
An Academic Look at Cloutrage
As it is formed by merging two words into one, cloutrage is a portmanteau word. It is a combination of the words clout (as in "influence") and outrage (as in "strong reaction of shock, indignation, or anger").Cloutrage can also be considered a neologism. A neologism is a newly coined word or phrase that has recently come into use or has been created to describe a new concept, idea, or phenomenon. Neologisms can be created in any language and can take different forms, such as:
- A new meaning for an existing word (e.g., cloud, mood, sick, tweet, viral).
- A completely new word (e.g., fomo, selfie, emoji).
- A new combination of existing words, or words with prefixes or suffixes (e.g., cloutrage, digital detox, situationship, oversharing, antifragile).
Example of Cloutrage Used in a Text
Cloutrage
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See Also
MACRO-INFLUENCER (influential social media personality with between 100,000 and 1 million followers) MEGA-INFLUENCER (influential social media personality with more than 1 million followers) MICRO-INFLUENCER (influential social media personality with between 10,000 and 40,000 followers) NANO-INFLUENCER (influential social media personality with more than 1,000 followers) RAGE BAITING (posting inflammatory content online to provoke a supportive response) RAGE FARMING (posting inflammatory content online to provoke a hostile response) TIKTOKER (user of TikTok social media app)Quiz
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