homesearch xXIAOHONGSHU
image showing the logo of Xiaohongshu

Xiaohongshu (小红书) is a Chinese social media and e-commerce platform that was launched in 2013. It combines user-generated content, such as lifestyle and fashion tips, with an integrated shopping experience. With over 300 million registered users, it is particularly popular among young Chinese women, especially those in urban areas. Users share product reviews, travel diaries, and personal experiences, creating a community-driven platform for discovering and purchasing new products. The platform's influence extends beyond China, attracting international brands seeking to engage with Chinese consumers. Its combination of social interaction and e-commerce has made it a significant player in the digital marketplace.

"Little Red Book"

image for Xiaohongshu, showing a bright red book surrounded by icons representing shopping, fashion, beauty, and lifestyle

In English, Xiaohongshu is known as "Little Red Book," which is the literal translation of the Chinese word (小红书). The name reflects the platform's concept as a guidebook or collection of user-generated recommendations and reviews. The breakdown of the word and its translation are as follows:

  • "小" (Xiǎo) means "little" or "small."
  • "红" (Hóng) means "red."
  • "书" (Shū) means "book."

Other Chinese Apps and Platforms

Other popular Chinese social media apps and services include:
  • Baidu - A search engine, online services provider, and IA company.
  • Douyin - A social media video app.
  • QQ - A social media and instant messaging service.
  • TIKTOK - A social media video app.
  • WeChat - A social media and messaging app.
  • Weibo - A messaging app.
  • Youku - A video hosting and streaming service.

Image for Xiaohongshu

When I write Xiaohongshu, I mean this:

meaning of Xiaohongshu

Xiaohongshu combines user-generated content with an integrated shopping experience.

Summary of Key Points

"Chinese Social Media and E-Commerce Platform" is, by far, the most common meaning for Xiaohongshu when it is used in a text. (Bear in mind that it could have another meaning if used in a different context.)
Definition:Chinese Social Media and E-Commerce Platform
Guessability:guessability level 5

5: Extremely difficult to guess

Typical Users:typical user

Adults and Teenagers

Example of Xiaohongshu Used in a Text

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