UBERIZATION means "offering direct services via a mobile app." The term UBERIZATION refers to the business practice of offering services directly to customers via mobile technology (typically a smartphone app).

The term UBERIZATION stems from the American company Uber Technologies Inc. (or Uber), which operates the Uber mobile app. The Uber app allows individuals to summon a taxi by submitting a trip request, which the app automatically sends to the nearest Uber taxi driver. The app automatically calculates the fare and pays the driver. A number of companies have since tried to replicate this efficiency, and this trend is known as UBERIZATION or "Uberification."

Summary of Key Points

"offering direct services via a mobile app" is the most common definition for UBERIZATION on Snapchat, WhatsApp, Facebook, Twitter, Instagram, and TikTok.
Definition:Offering Direct Services via a Mobile App
Type:Slang Word (Jargon)
1: Easy to guess
Typical Users:
Adults and Teenagers


When I write UBERIZATION, I mean this:

meaning of UBERIZATION
UBERIZATION is the practice of offering services directly to customers via a smartphone app


Examples of UBERIZATION in Sentences

Here is an example of UBERIZATION being used in a conversation:
  • John: How's your business faring?
  • Janet: Pretty well since we invested in some UBERIZATION.

An Academic Look at UBERIZATION

The term UBERIZATION is a noun. Given it derives from a proper noun (the surname "Uber"), it should be written with a capital letter ("Uberization").

Example of UBERIZATION Used in a Text


See Also

UB3R (uber (more, extra)) B2B (business to business) B2C (business to consumer) BD (business development) BIZ (business) SUIT (businessman) TCB (taking care of business) VCARD (virtual business card (e-card))