What Does BAU Mean in a Text?

homesearch bBAU

The Quick Answer

BAU usually means "Business As Usual" or "Back At You."

More Detail...

It is also the name of a University of Design in Barcelona, Spain. Here's a little more information about each definition of BAU.

Business As Usual

The abbreviation BAU is typically used in text-based messaging with the meaning "Business As Usual." It means that, despite what may be expected, the normal daily routine is continuing. The "Business" in BAU could be official business, but in text messaging, it is more likely to refer to the normal routine of daily life. The phase "Business As Usual" was popularized in a speech given by Winston Churchill in 1914. It subsequently became a slogan for the rest of World War I.

Back At You

BAU is also sometimes used to mean "Back At You." In this context, BAU is used as a response to a comment, with the meaning "The same to you" or "Likewise." It is a further abbreviated version of RBAU ("Right Back At You").

University of Design, Barcelona

BAU is also the name of the University of Design in Barcelona, Spain. BAU is an affiliated center of the University of Vic, Central University of Catalonia.

Image for BAU

When I write BAU, I mean this:

meaning of BAU

BAU also means "Back At You" and is the name of a University of Design in Barcelona.

Summary of Key Points

First Definition for BAU

"Business As Usual" is, by far, the most common meaning for BAU when it is used in a text. (Bear in mind that it could have another meaning if used in a different context.)
Definition:Business As Usual
Guessability:guessability level 3
3: Guessable
Typical Users:typical user

Adults and Teenagers

Second Definition for BAU

"Back At You" is another definition for BAU.
Definition:Back At You
Guessability:guessability level 3
3: Guessable
Typical Users:typical user

Adults and Teenagers

Third Definition for BAU

BAU also means "University of Design, Barcelona."
Definition:University of Design, Barcelona
Guessability:guessability level 5

5: Extremely difficult to guess

Typical Users:typical user

Adults and Teenagers

Examples of BAU in Sentences

Here are examples of BAU in sentences, with the meaning "Business As Usual:"
  • Sally: He is such shirker. He still hasn't done what I asked him to do!
  • David: That's BAU for Tom. He is great at multitasking. He can waste time, be unproductive, and procrastinate all at once!
  • Hank: I would give my dad what he really wants on Father's Day, but I can't afford to move out yet, so it's BAU.
  • The people in the besieged city were dying of starvation. However, for the UN Security Council it was BAU.
  • (Here, BAU is in a negative sense and indicates frustration, cynicism or anger on the part of the speaker.)
Here are examples of BAU in sentences, with the meaning "Back At You:"
  • Simon: Good morning! I hope you have a lovely day.
  • Delia: Thanks. BAU!
  • Harriet: You're a dweeb! I wish I had never met you.
  • Harry: BAU!

An Academic Look at BAU

When used with the meanings "Business As Usual" and "Back At You," BAU is an initialism abbreviation. Technically, this means it is pronounced using its individual letters (i.e., Bee, Ay, Yoo), but it is not often spoken using its letters. The abbreviation BAU is actually used for efficiency in writing, rather than for efficiency in speech.

What Did We Say before Texting and Social Media?

Before the digital era, we might have said something like "Life goes on" or "Nothing has changed," instead of using the abbreviation BAU to mean "Business As Usual."

Example of BAU Used in a Text

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