USP

What Does USP Mean in a Text?

The Quick Answer

USP means "Unique Selling Point."

More Observations...

The abbreviation USP is generally used in business to mean a trait that sets a business apart from its competitors (e.g., lowest price, best quality, best customer service, free upgrades). Outside the business environment, USP can be applied to a person to explain why they are better than everyone else. The abbreviation USP regularly appears in the question "What's your USP?", which means "What differentiates you from everyone else?" or "What makes you so special?".

Image for USP

When I write USP, I mean this:

The USP is what makes something or someone special.

Summary of Key Points

We have summarized the key points in the table below:

USP
Definition:	Unique Selling Point
Type:	Abbreviation
Guessability:	3: Guessable
Typical Users:	Adults and Teenagers

Examples of USP in Sentences

Here are examples of USP in conversations:

• Helen: Why do so many people visit your shop?
• Stuart: Consistently low prices are my USP.

• Sam: My wife and I were happy for twenty years. Then we met.
• Ian: Very funny, I see jokes are your USP!

An Academic Look at USP

As it is pronounced using its individual letters (i.e., "Yoo Ess Pee"), USP is classified as an initialism abbreviation. Initialisms are different to acronyms, which are spoken like words.

What Did We Say before Texting and Social Media?

Before the digital era, we might have said something like "what makes you so special?" instead of USP.

Example of USP Used in a Text

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