USP

What Does USP Mean in a Text?

USP means "Unique Selling Point." The abbreviation USP is generally used in business to mean a trait that sets a business apart from its competitors (e.g., lowest price, best quality, best customer service, free upgrades). Outside the business environment, USP can be applied to a person to explain why they are better than everyone else.

The abbreviation USP regularly appears in the question "What's your USP?", which means "What differentiates you from everyone else?" or "What makes you so special?".

Image for USP

When I write USP, I mean this:

meaning of USP

The USP is what makes something or someone special.

Summary of Key Points

"Unique Selling Point" is the most common definition for USP on Snapchat, WhatsApp, Facebook, Twitter, Instagram, and TikTok.
USP
Definition:Unique Selling Point
Type:Abbreviation
Guessability:guessability level 3
3: Guessable
Typical Users:typical user

Adults and Teenagers

Examples of USP in Sentences

Here are examples of USP being used in conversations:
  • Helen: Why do so many people visit your shop?
  • Stuart: Consistently low prices are my USP.
  • Sam: My wife and I were happy for twenty years. Then we met.
  • Ian: Very funny, I see jokes are your USP!

An Academic Look at USP

As it is pronounced using its individual letters (i.e., "Yoo Ess Pee"), USP is classified as an initialism abbreviation. Initialisms are different to acronyms, which are spoken like words.

What Did We Say before Texting and Social Media?

Before the digital era, we might have said something like "what makes you so special?" instead of USP.

Example of USP Used in a Text

USP
author logo

This page is maintained by the Cyber Definitions Editorial Team.

Help Us Improve Cyber Definitions

  • Do you disagree with something on this page?
  • Did you spot a typo?
  • Do you know a slang term that we've missed?
Please tell us using this form.

Quiz

Try our fun quiz to test your knowledge of slang and texting abbreviations.
gold cup
Gold

gold cup
Silver

gold cup
Bronze

0
  • This test has questions.
  • A correct answer is worth 5 points.
  • You can get up to 5 bonus points for a speedy answer.
  • Some questions demand more than one answer. You must get every part right.
  • Beware! Wrong answers score 0 points.
  • 🏆 If you beat one of the top 3 scores, you will be invited to apply for the Hall of Fame.
Scoring System

Cyber Guru (+)
Cyber Hero (+)
Cyber Captain (+)
Cyber Sergeant (+)
Cyber Recruit (+)