GWP

What Does GWP Mean?

A GWP (Gift With Purchase) is an item intended as a free gift with a larger purchase. GWPs are typically sample-sized products offered by large retailers in the cosmetics and beauty industries.

Once a retailer has finished sending out GWPs as part of its promotion, smaller retailers will buy up the remaining GWP samples to sell on sites like eBay.

Image for GWP

When I write GWP, I mean this: meaning of GWP

A GWP product is usually a sample offered as a free gift with a purchase.

Summary of Key Points

"Gift with Purchase" is the most common definition for GWP on Snapchat, WhatsApp, Facebook, Twitter, Instagram, and TikTok.

GWP
Definition:	Gift with Purchase
Type:	Abbreviation
Guessability:	4: Difficult to guess
Typical Users:	Adults and Teenagers

More...

Examples of GWP in Sentences

Here is an example of GWP being used in an advertisement:

Buy 10 Max Factor Masterpiece mascaras for 20 Euros (formerly GWP products).

An Academic Look at GWP

When expanded fully, GWP is a noun phrase. However, it can be used as a noun or an adjective. For example:

This product is a GWP.
This is a GWP product.

As it is pronounced using its individual letters (i.e., "Gee Dublyu Pee"), GWP is classified as an initialism abbreviation. (Initialisms are different to acronyms, which are spoken like words.)

What Did We Say before Texting and Social Media?

Before the digital era, we might have said something like "free sample" instead of GWP.

Example of GWP Used in a Text

GWP

Help Us Improve Cyber Definitions

Do you disagree with something on this page?
Did you spot a typo?
Do you know a slang term that we've missed?

Please tell us using this form.

Trending Pages

GWP