What Does BROFLAKE Mean?

BROFLAKE means "Hypersensitive White Male."

The term BROFLAKE is used as an insult with the meaning "Hypersensitive White Male" to refer to any (typically young) white man (i.e., BRO) considered to be easily offended. In particular, BROFLAKE is associated with those who are upset by aspects of social reform associated with liberalism. In this context, BROFLAKE is considered a response the term SNOWFLAKE, which is often used as an insult towards those of a progressive political leaning.

Of note, BROFLAKE is also sometimes used by BROs to refer to a friend who "flaked" (i.e., failed to follow through on a commitment).

Summary of Key Points

"Hypersensitive White Male" is the most common definition for BROFLAKE on Snapchat, WhatsApp, Facebook, Twitter, Instagram, and TikTok.
Definition:Hypersensitive White Male
3: Guessable
Typical Users:
Adults and Teenagers

Image for BROFLAKE

When I write BROFLAKE, I mean this:

meaning of BROFLAKE
BROFLAKES are easily offended.


Examples of BROFLAKE in Sentences

Here are examples of BROFLAKE being used in conversations:
  • Person A: All lives matter!
  • Jordan: You're a BROFLAKE.
  • Person A: There's a women's rights meeting at the town hall tonight.
  • Jordan: Oh no! The town will be full of BROFLAKES, complaining about their privileges being eroded.

An Academic Look at BROFLAKE

The term BROFLAKE is a portmanteau word, i.e., two words are merged into one. In this case, BROFLAKE is an amalgam of the words brother and snowflake. SPEXY (from spectacles and sexy) is another example of a portmanteau word.

What Did We Say before Texting and Social Media?

Before the digital era, we might have said something like "Sissy" or "Hypersensitive" instead of using BROFLAKE to refer to a "Hypersensitive White Male." 

Example of BROFLAKE Used in a Text


See Also

FLAKE (non robust person) FLAKE (to drop out at the 11th hour) FLAKE (to faint)